 September 19, 2008
A co-worker shared this site with me and and I thought, "here we go, another linear car configurator. To my surprise, this was any thing but the typical configuration tool." This visual and engaging journey helps determine your personal style, interest and needs in a car is done is a clever, but simple manner. It left me wanting to go drive the Saab 9.5 SportCombi you see in the image above. August 14, 2008
 Courage...Branded by NikeTagged as: O.P.E.N., creative, engaging, on-demand, retailPosted by: Dennis Bajec
This video micro-site gives me the chills. Especially when you see the likes of MJ, Arthur Ashe, Prefontaine, & Oscar Pristorious all in the same video. The levels of engagement are neatly defined as Watch. Discover. Discuss. At any time in the experience you can play the video starting at the point each athlete appears in the commercial. Nike sells the concept of competition like no other brand. July 17, 2008
What do you think of your new iPhone?Tagged as: engaging, mobile, networkedPosted by: Dennis Bajec
The question has been already been asked several times so I think it may be time to provide some answers. Despite some day-one hiccups (Five hours in line outside the Apple store, Apple’s systems going down multiple times, not being able to activate in-store as planned, that kind of thing), YES, it was worth it. Unfortunately, the in-store experience was slow and very un-Apple. Some guy named Chuck opened the box and was the first to handle my phone robbing me of this very important step in the Apple purchase process, thanks a lot AT&T. However, after this blip it got much better. I was impressed at how easily all of my old data ported over to the new device—once I got my own hands on the phone. Like the original iPhone, the new one continues to be much more than a phone or a PDA. I’m sure I’m showing my true gadget-geekiness here, but I find that not only do I always have it with me, but I keep it "on" more than any other personal electronic device I’ve ever owned. For those of you who know my technology addiction, you know what a big deal that is. And it’s not just for me--for mapping bike routes, getting directions to my son’s football camp, posting to tumblr or getting new music. Each time I'm in a client meeting, I dream up new uses and ideas for how we can improve life for consumers with a custom iPhone application. The opportunity that this device is providing will be looked backed on as significant as the development of the public internet. I now dream in gesture-based controls, highly saturated icons with rounded corners and, yes, really slick maps with pins dropping into place indicating my favorite restaurants, shops and clubs. I admit it, I’m in love. But I’ll end with a couple things still have on my wish list: Overall these are all minor issues compared to what this device does so well—balancing/blending the virtual and physical worlds and at the same time improving both. June 25, 2008
Further proof of the convergence of the gaming world with the mainstream Web and that the Web is converging with TV . Boxee is based off the modified first-generation XBox Media Center platform. No additional hardware needed (AppleTV, XBox 360, etc.) for this version, just sign-in and you are complete control of your video content, Web based as well as local videos, photos, and music all in one very slick UI. I did not get in on the Alpha so we will have to trust the reviews and the demo video for now. Read more on Webware.com June 12, 2008
HP releases TouchSmart 2Tagged as: branded manufacturers, retail, technology, trendsPosted by: Dennis Bajec
While everyone was busy chatting up the new iPhone, HP released the new much slimmer, sleaker TouchSmart PC.This is a huge improvement over the rather large and clunky first generation of this product. The really cool thing is you are able to quickly access and control a bunch of touch screen entertainment (movies, photos, music) functions without having to dive into Vista. |
|
© 2008 Resource Interactive LLC