| Maybe you were one of millions choked up last night as Obama gave his acceptance speech. Or, maybe he wasn't your candidate and you had to stomach historically key red states flipping to blue one after the other. Regardless of your personal politics, you have to marvel at the marketing efforts of the Obama team. They made marketing history. And, experts of every type will deconstruct his strategies for months and years to come, but this simple email may some it all up -- his tone, timing and message of gratitude. He has mastered the Love Triangle that I wrote about in The Open Brand. See for yourself:
Kelly --
I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.
We just made history.
And I don't want you to forget how we did it.
You made history every single day during this campaign -- every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it's time for change.
I want to thank all of you who gave your time, talent, and passion to this campaign.
We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next.
But I want to be very clear about one thing...
All of this happened because of you.
Thank you,
Barack |
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