Obama continues to deliver on OPEN

Tagged as: O.P.E.N., Open brand, social web, technology
Posted by: Nancy Kramer 

 

I was inspired today when one of my colleagues pointed me to the new president-elect transition web site. I continue to be amazed at the remarkable communication strategy of the Obama team, and this new digital hub builds on the team's OPEN approach.  From the invitation to submit your ideas, the presentations of the top agenda items, to how to apply for a job in the administration, it's all there for everyone to share, comment, and post.  I think our very own Karen Scholl summed it up best when interviewed about Obama's approach for the March cover story of Fast Company. She said, " With Obama, not only do people feel they know who he is, they feel trusted to share their views," Scholl says. "And they get constant feedback from the campaign and from each other."

Tagged as: O.P.E.N., Open brand, social web, technology

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