Fun in Amsterdam

Tagged as: O.P.E.N.
Posted by: Kelly Mooney 

 

Okay, maybe not the best headline, as my trip to Shop.org's first international event -- Global E-Commerce Summit --  was all business. Well, mostly business. It was an opportunity to learn a lot about the e-commerce opportunity that awaits in Europe -- that which exceeds the 5-year growth projections in the US. However, there are many challenges with the lack of standards across borders including tariffs, privacy policies, shipping and returns and much, much more. So, partnerships and acquisitions are the most likely strategies for most US-based retailers and vendors.Thankfully, there were many industry veterans sharing their experience such as Monica Luechtefeld of Office Depot, Patti Freeman-Evans of Forrester/Jupiter, Doug Mack of Adobe, Angela Kapp of Estee Lauder, Kevin Ertell from Borders, Brett Hurt of BazaarVoice, and Tony Stockil of Javelin, plus many other provocative and informative speakers. You can find my presentation here.

But, back to the fun part. There was that, too.; )

Tagged as: O.P.E.N.

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