A Case for Accessibility

Tagged as: O.P.E.N., technology
Posted by: Kelly Mooney 

 

"Consider that about 51.2 million Americans are disabled and 29% of
those people ages 15 to 64 use the internet at home (per the U.S.
Census Bureau). By our estimates, those statistics translate to $1.4
billion in lost opportunity during the holiday season alone."

If you haven't already started having conversations with your web team
or your agency about accessibility, here's a great place to start.
Check out this article in Advertising Age by Resource Interactive's
very own Chief Technology Officer, Chris Berk. He writes about the
importance of making your web site accessible for people with
disabilities and where you can start.

Beyond the stats, there are lessons to learn from companies who've already wrangled with accessibility. Target, for example. It could have resolved its accessibility issue quickly and economically, but instead it grew into a $6 million settlement.

Most brands can't afford that hit to the bottom line or the hit to their reputation right now. There is a better, smarter way and marketers need to be awakened to the importance of creating accessible brand experiences.

Tagged as: O.P.E.N., technology

• share