Space…the OPEN Frontier?

Tagged as: O.P.E.N., engaging, networked, on-demand
Posted by: Dan Shust 

 

Last night I was driving from Cleveland to Columbus and listening to the trusty iPod. I'm a huge fan of all types of music, but lately I find myself listening to podcasts (and watching vodcasts) almost exclusively. One of my favorite podcasts is BusinessWeek's Innovation of the Week. If you aren't already subscribed, I suggest you check it out.

This week the host interviewed NASA's chief knowledge architect, Jeanne Holm. Jeanne described NASA's commitment to their constituency and the methods that they use to reach and interact with them. From Facebook Fan Pages, Twitter accounts and even weekly meetings in Second Life, NASA knows where their "customers" hang out and makes it easy for them to interact with the agency. They author and maintain many forums and blogs, even one entitled appropriately enough, Open NASA.

From the blog's About Page:

"We come from a perspective within NASA of transparency, accessibility, risk, honesty, merit, and participation. We have insight into what is and could be happening inside the U.S. space program– but so do you, and it is something to be shared and discussed."

A lot of corporations could learn something from their O.P.E.N. approach. Come to think of it, so could the rest of our government. But, I'll wait a couple weeks to write that post.

Tagged as: O.P.E.N., engaging, networked, on-demand

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