Know Your Customer

Tagged as: O.P.E.N., digital millennials, engaging
Posted by: Dan Shust 

 

Take a look at the image above...it's a screenshot taken by Xbox Live gamer Dragunov765 while playing Burnout Paradise, a very popular driving game for the Xbox 360. Yes, that is a paid in-game advertisement displaying an Obama for President campaign message.

From the New York Times:

"Are political ads in video games a good idea? In terms of eyeballs, I’d have to say yes. Roughly one-third of American households own an Xbox 360, Sony PS3 or Nintendo Wii. In terms of effectiveness, Brandweek recently detailed a survey undertaken by its fellow Nielsen Games division in which 11 percent of gamers said they bought a brand after seeing it advertised in a game."

The article goes on to say, "of course, buying a brand of shoes or soda is a totally different prospect than buying a politician’s brand in the polling booth." But you have to give the campaign credit for knowing their audience segments and reaching them where they spend their time.

In case you are wondering, here is what the McCain camp is up to.

Tagged as: O.P.E.N., digital millennials, engaging

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