Radiohead Opens Up a House of Cards

Tagged as: O.P.E.N., creative, digital millennials, engaging, iCitizen, technology, trends
Posted by: Dan Shust 

 

Radiohead's recent video for "House of Cards" from the album "In Rainbows" is groundbreaking in many ways. For starters, it was produced entirely without the use of cameras, lighting, or traditional digital animation.

They created the video by acquiring real-time data via a 3D scanning system from Geometric Informatics, and a Velodyne LIDAR. High tech stuff indeed, but what happened next is what makes this video experience truly cool and O.P.E.N.

The band released the entire data set of the video for free to anyone who wants it. The data can be explored interactively or, by using freely available software, you can create your own version of the video. Of course, a YouTube group has been started for people to display, discuss and share their work.

Performing artists like NIN, and RadioHead understand the power of The OPEN Brand. Who's next?

Tagged as: O.P.E.N., creative, digital millennials, engaging, iCitizen, technology, trends

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