Pickens Plan Delivers its Message Via OPEN Media

Tagged as: O.P.E.N.
Posted by: Kelly Mooney 

 

While the campaigns have been occupying the airwaves, it's exciting to see that presidential candidates aren't the only ones advancing their causes and engaging consumers with web 2.0 technologies.

If you haven't already, meet T. Boone Pickens, billionaire, oilman and founder of a plan that proposes the building of windfarms (with turbines 410 feet tall) to help the US diminish what he describes as our addiction to foreign oil. Headquartered at PickensPlan.com, Pickens is using dozens of OPEN vehicles to explain the plan, share the plan and push the plan.

The site offers a truly on-demand experience that gives people ease, control and efficiency. It's also very networked--making it easy to "join," "talk," "share," and "organize" around the cause. And it ties into more than 30 services (Del.icio.us, Twitter, Digg, MySpace, Ma.gnolia, etc.) through which you can bookmark and share the plan itself.

Of course, the Pickens Plan isn't just about the site, the octogenarian is networked through Facebook (T. Boone has 3,611 friends and the Pickens Plan has 2,952 fans.), MySpace, YouTube, Twitter and LinkedIn.

While T. Boone Pickens is focused on teaching the world about the power of wind, the way he's gone about it can teach marketers a lot about the power of the engaged consumer.

Tagged as: O.P.E.N.

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