Converse Goes Back to School with Laughter and Style

Tagged as: O.P.E.N.
Posted by: Kelly Mooney 

 

Time certainly is precious and I tend to make mine as productive as I can, but I have to give a shout of thanks--and laughter--to Converse for stealing 14 minutes of my time today.

It all started with a spelling bee. The Converse Spelling Bee. (Make sure you've got your speakers turned up.) Then Chucks In Soda for a Week, Kissing with Ross and many, many more. I was laughing out loud. I can only imagine the entertainment value to the teen boy who is probably closer to their target than I am...especially as he faces the end of summer and the prospect of clothes-shopping for school this fall.

Overall, Converse does a great job staying true to its brand legacy, and also continuing to push forward into the future. I loved it when the brand started letting consumers design their own Chuck Taylors, giving fans an even more Personal experience. And I love how the Converse Spelling Bee and collected sites create entertainment and inspiration that let those fans engage and deepen their attachment to the brand.

Fourteen minutes I won't get back, but 14 minutes I'll remember with a laugh, especially when I'm doing back-to-school shopping with my son next month. He might even give me a reluctant but knowing nod that I've stumbled onto something that even he thinks is cool.

Tagged as: O.P.E.N.

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