 In this information age, we have so many different ways to get the news, but last night was the first time I got it first from a retailer. I wasn't home in time to catch the Lakers/Celtics game (and DVRing a big sports game just isn't the same for me), so I jumped online a little before midnight when this email came in from the CBS Sports Store with the subject line: Boston Celtics 2008 NBA Championship gear. (And of course I know CBS itself is a media outlet, but this email was about selling stuff, not communicating information.) So, congratulations to the Celtics, of course, but also to the CBS Sports Store for being prepared, proactive and on-demand by cutting to the chase quickly--true sports fans don't need the news, just a way to celebrate when their team wins. Cha-ching. .
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